Privacy Policy

Introduction and Contact Information of the Data Controller

1.1 We appreciate your visit to our website and thank you for your interest. In the following, we inform you about the handling of your personal data when using our website. Personal data includes all data that can personally identify you. 1.2 The data controller for data processing on this website, in accordance with the General Data Protection Regulation (GDPR), is Henry Knoll, web-agentur.cloud, Weißenburgerstraße 23, 81667 Munich, Germany, Tel.: 01637922206, Email: info@salty-aqua.com. The data controller is the natural or legal person who alone or jointly with others decides on the purposes and means of processing personal data.

Data Collection

When Visiting Our Website 2.1 When using our website for informational purposes, i.e., if you do not register or otherwise provide us with information, we only collect the data that your browser sends to the server (so-called “server log files”). When you access our website, we collect the following data, which is technically necessary for us to display the website: – Our visited website – Date and time of access – Amount of data sent in bytes – Source/reference from which you accessed the page – Used browser – Used operating system – Used IP address (if applicable: in anonymized form) Processing is carried out in accordance with Art. 6 Para. 1 lit. f GDPR based on our legitimate interest in improving the stability and functionality of our website. There is no further disclosure or other use of the data. However, we reserve the right to retrospectively check the server log files if there are concrete indications of illegal use. 2.2 For security reasons and to protect the transmission of personal data and other confidential content (e.g., orders or inquiries to the controller), this website uses SSL or TLS encryption. You can recognize an encrypted connection by the string “https://” and the lock symbol in your browser bar.

Hosting & Content Delivery Network Cloudflare

We use a Content Delivery Network from the following provider: Cloudflare Inc., 101 Townsend St. San Francisco, CA 94107, USA. This service enables us to deliver large media files such as graphics, page content, or scripts faster through a network of distributed servers. Processing is carried out to safeguard our legitimate interest in improving the stability and functionality of our website in accordance with Art. 6 Para. 1 lit. f GDPR. We have concluded a data processing agreement with the provider, ensuring the protection of the data of our site visitors and prohibiting unauthorized disclosure to third parties. For data transfers to the USA, the provider has joined the EU-US Privacy Shield, which, based on an adequacy decision by the European Commission, ensures compliance with the European level of data protection.

To make your visit to our website attractive and to enable the use of certain functions, we use cookies, which are small text files stored on your device. Some of these cookies are automatically deleted after you close your browser (so-called “session cookies”), while others remain on your device for a longer period and enable the storage of page settings (so-called “persistent cookies”). In the latter case, you can find the storage duration in the cookie settings of your web browser. If personal data is also processed by individual cookies we use, the processing is carried out in accordance with Art. 6 Para. 1 lit. b GDPR either for the performance of the contract, in accordance with Art. 6 Para. 1 lit. a GDPR in case of given consent, or in accordance with Art. 6 Para. 1 lit. f GDPR for our legitimate interests in the best possible functionality of the website and a user-friendly and effective design of the page visit. You can configure your browser to inform you about the setting of cookies and decide on their acceptance individually or exclude the acceptance of cookies for specific cases or in general. Please note that if you do not accept cookies, the functionality of our website may be restricted.

Contact

In the context of contacting us (e.g., via contact form or email), personal data is processed solely for the purpose of processing and responding to your request and only to the extent necessary for this purpose. The legal basis for the processing of this data is our legitimate interest in responding to your request in accordance with Art. 6 Para. 1 lit. f GDPR. If your contact aims at the conclusion of a contract, an additional legal basis for the processing is Art. 6 Para. 1 lit. b GDPR. Your data will be deleted when it can be inferred from the circumstances that the relevant facts have been finally clarified and there are no legal retention obligations.

Data Processing

When Opening a Customer Account According to Art. 6 Para. 1 lit. b GDPR, personal data is collected and processed to the necessary extent when you provide it to us when opening a customer account. The data required for opening an account can be found in the input mask of the corresponding form on our website. Deletion of your customer account is possible at any time and can be done by sending a message to the above address of the controller. After deletion of your customer account, your data will be deleted, provided that all contracts concluded via it have been fully processed, no legal retention periods oppose this, and there is no legitimate interest on our part in continued storage.

Use of Customer Data for Direct Advertising

7.1 Subscription to Our Email Newsletter When you subscribe to our email newsletter, we regularly send you information about our offers. The mandatory information for sending the newsletter is solely your email address. Providing additional data is voluntary and is used to address you personally. For newsletter delivery, we use the double opt-in procedure, ensuring that you only receive newsletters after confirming your consent to receive them by activating a verification link sent to the provided email address. By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 Para. 1 lit. a GDPR. In this process, we store your IP address, as well as the date and time of registration, as entered by the Internet Service Provider (ISP), to trace potential misuse of your email address at a later date. The data collected during the newsletter registration is strictly used for its intended purpose. You can unsubscribe from the newsletter at any time using the provided link in the newsletter or by sending a corresponding message to the data controller mentioned above. After unsubscribing, your email address will be promptly deleted from our newsletter distribution list, unless you have expressly consented to further use of your data or we reserve the right to additional data processing legally allowed, as explained in this statement. 7.2 MailPoet The dispatch of our email newsletters is done through this provider: Aut O’Mattic A8C Ireland Ltd., Grand Canal Dock, 25 Herbert Pl, Dublin, D02 AY86, Ireland. Based on our legitimate interest in effective and user-friendly newsletter marketing, we share the data provided during newsletter registration in accordance with Art. 6 Para. 1 lit. f GDPR with this provider, who handles the newsletter dispatch on our behalf. Subject to your explicit consent in accordance with Art. 6 Para. 1 lit. a GDPR, the provider also performs a statistical analysis of newsletter campaigns using web beacons or tracking pixels in the sent emails, which can measure open rates and specific interactions with the newsletter content. Device information (e.g., time of access, IP address, browser type, and operating system) is also collected and evaluated but not merged with other databases. You can revoke your consent to newsletter tracking at any time with effect for the future. We have concluded a data processing agreement with the provider, ensuring the protection of our site visitors’ data and prohibiting unauthorized disclosure to third parties. 7.3 Cart Reminders via Email In case you abandon your purchase with us before completing the order, you have the option to receive a one-time email reminder about the contents of your virtual shopping cart. The mandatory information for sending this reminder is solely your email address. Providing additional data is voluntary and may be used to address you personally. For email dispatch, we use the double opt-in procedure, ensuring that you receive a notification only after confirming your explicit consent by activating a verification link sent to the provided email address. By activating the confirmation link, you give us your consent to use your personal data in accordance with Art. 6 Para. 1 lit. a GDPR for sending a cart reminder. In this process, we store your IP address, as well as the date and time of registration, as entered by the Internet Service Provider (ISP), to trace potential misuse of your email address at a later date. The data collected during the registration for our email notification service is strictly used for its intended purpose. You can unsubscribe from cart reminders at any time by sending a corresponding message to the data controller mentioned above. After unsubscribing, your email address will be promptly deleted from our dedicated distribution list, unless you have expressly consented to further use of your data or we reserve the right to additional data processing legally allowed, as explained in this statement.

Data Processing for Order Processing

8.1 To the extent necessary for the processing of contracts for delivery and payment purposes, the personal data collected by us will be transmitted to the contracted shipping company and the contracted credit institution in accordance with Art. 6 Para. 1 lit. b GDPR. If we owe you updates for goods with digital elements or for digital products based on a corresponding contract, we process the contact data you provided during the order (name, address, email address) to inform you personally in accordance with our legal obligations under Art. 6 Para. 1 lit. c GDPR, using an appropriate means of communication (e.g., postal or email) within the legally specified period. Your contact data will be strictly used for notifications about updates owed by us and processed by us only to the extent necessary for the respective information. To process your order, we also cooperate with the following service provider(s), who support us in whole or in part in the execution of concluded contracts. Certain personal data will be transmitted to these service providers in accordance with the following information. 8.2 To fulfill our contractual obligations to our customers, we collaborate with external shipping partners. We exclusively share your name, delivery address, and, if necessary for delivery, your phone number, for the purpose of delivering the goods in accordance with Art. 6 Para. 1 lit. b GDPR with a shipping partner selected by us. 8.3 Gelato For order processing, we use the following provider: Gelato Sweden AB, c/o Epicenter, Mäster Samuelsgatan 36, 111 57 Stockholm, Sweden. Name, address, and possibly other personal data are transmitted to the provider solely for the purpose of processing the online order in accordance with Art. 6 Para. 1 lit. b GDPR. The transfer of your data occurs only to the extent necessary for processing the order. 8.4 Use of Payment Service Providers – Amazon Pay This website offers one or more online payment methods from the following provider: Amazon Payments Europe s.c.a., 38 avenue J.F. Kennedy, L-1855 Luxembourg. When selecting a payment method from the provider where you pay in advance (e.g., credit card payment), your payment data provided during the order process (including name, address, bank and card information, currency, and transaction number) is shared with the provider in accordance with Art. 6 Para. 1 lit. b GDPR. The sharing of your data in this case is solely for the purpose of processing payments with the provider and only to the extent necessary.

– Apple Pay If you choose the payment method “Apple Pay” from Apple Distribution International (Apple), Hollyhill Industrial Estate, Hollyhill, Cork, Ireland, the payment will be processed through the “Apple Pay” function of your iOS, watchOS, or macOS-operated device by debiting a payment card stored in “Apple Pay.” Apple Pay uses security features integrated into the hardware and software of your device to protect your transactions. To authorize a payment, entering a code previously set by you and verification through the “Face ID” or “Touch ID” function of your device are required.

For the purpose of payment processing, your information provided during the order process, along with information about your order, is transmitted to Apple in encrypted form. Apple then encrypts this data again with a developer-specific key before transmitting the data to the payment service provider of the payment card stored in Apple Pay to execute the payment. Encryption ensures that only the website through which the purchase was made can access the payment data. After the payment is made, Apple sends your device account number and a transaction-specific, dynamic security code to the originating website to confirm the payment’s success.

If personal data is processed in the described transmissions, the processing is carried out exclusively for the purpose of payment processing according to Art. 6 Para. 1 lit. b GDPR.

Apple retains anonymized transaction data, including the approximate purchase amount, date and time, and whether the transaction was successfully completed. Anonymization ensures complete exclusion of personal reference. Apple uses anonymized data to improve “Apple Pay” and other Apple products and services.

When you use Apple Pay on the iPhone or Apple Watch to complete a purchase made through Safari on the Mac, the Mac and the authorization device communicate over an encrypted channel on Apple servers. Apple does not process or store any of this information in a format that can identify you. You can disable the option to use Apple Pay on your Mac in the settings of your iPhone. Go to “Wallet & Apple Pay” and disable “Allow Payments on Mac.”

For further information on data protection with Apple Pay, visit the following address: https://support.apple.com/de-de/HT203027

– Crypto.com Pay If you choose the payment method “Cryptocurrencies,” the payment is processed through the payment service provider “Crypto.com” by Foris DAX MT Limited, Level 7, Spinola Park, Triq Mikiel Ang Borg, St Julians SPK 1000 Malta.

To make the payment, you will be redirected to an automatically generated page by Crypto.com. There, you will see the transaction details so that you can perform the transaction with the wallet software of your choice. Once the transaction is triggered and recognized, you will be redirected to our checkout. Only transaction-inherent information is stored in the respective cryptocurrency blockchain for payment processing; personal data is not transmitted to Crypto.com.

If personal data is transmitted in individual cases, this is done exclusively for the purpose of payment processing according to Art. 6 Para. 1 lit. b GDPR.

For more information on data protection at Crypto.com, visit https://crypto.com/privacy/privacy_eea.pdf.

– giropay This website offers one or more online payment methods from the following provider: paydirekt GmbH, Stephanstr. 14-16, 60313 Frankfurt am Main, Germany. When choosing a payment method where you make a payment in advance (such as credit card payment), your payment data provided during the order process (including name, address, bank and card information, currency, and transaction number) is shared with the provider in accordance with Art. 6 Para. 1 lit. b GDPR. The disclosure of your data in this case is solely for the purpose of payment processing with the provider and only to the extent necessary.

– Google Pay If you choose the payment method “Google Pay” from Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”), the payment will be processed through the “Google Pay” application on your mobile device running at least Android 4.4 (“KitKat”) and equipped with an NFC function by debiting a payment card stored in Google Pay or a verified payment system (e.g., PayPal). To authorize a payment through Google Pay exceeding €25, unlocking your mobile device through the configured verification measure (such as facial recognition, password, fingerprint, or pattern) is required.

For the purpose of payment processing, your information provided during the order process, along with information about your order, is transmitted to Google. Google then forwards your payment information stored in Google Pay in the form of a unique transaction number to the originating website, verifying a completed payment. This transaction number contains no information about the real payment data of your payment methods stored in Google Pay; it is created and transmitted as a uniquely valid numerical token. In all transactions through Google Pay, Google acts solely as an intermediary for processing the payment between the user and the originating website by charging the payment method stored in Google Pay.

If personal data is processed in the described transmissions, the processing is carried out exclusively for the purpose of payment processing according to Art. 6 Para. 1 lit. b GDPR.

Google reserves the right to collect, store, and analyze certain transaction-specific information for each transaction made through Google Pay. This includes the date, time, and amount of the transaction, merchant location and description, a description of the purchased goods or services provided by the merchant, photos attached to the transaction by you, the name and email address of the seller and buyer or sender and recipient, the payment method used, your description of the reason for the transaction, and any associated offer.

According to Google, this processing is carried out exclusively in accordance with Art. 6 Para.1 lit. f GDPR based on the legitimate interest in proper accounting, verification of transaction data, and optimization and maintenance of the Google Pay service.

Google also reserves the right to merge the processed transaction data with additional information collected and stored by Google when using other Google services.

The terms of use for Google Pay can be found here: https://payments.google.com/payments/apis-secure/u/0/get_legal_document?ldo=0&ldt=googlepaytos&ldl=de

For further information on data protection with Google Pay, visit the following address: https://payments.google.com/payments/apis-secure/get_legal_document?ldo=0&ldt=privacynotice&ldl=de

– Paypal This website offers one or more online payment methods from the following provider: PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg. When choosing a payment method where you make a payment in advance, your payment data provided during the order process (including name, address, bank and card information, currency, and transaction number) is shared with the provider in accordance with Art. 6 Para. 1 lit. b GDPR. The disclosure of your data in this case is solely for the purpose of payment processing with the provider and only to the extent necessary.

When choosing a payment method where we make a payment in advance, you will also be prompted during the order process to provide certain personal data (first and last name, street, house number, postal code, city, date of birth, email address, phone number, if applicable, data on an alternative payment method).

To protect our legitimate interest in determining your ability to pay in such cases

– Paypal Checkout This website uses PayPal Checkout, an online payment system provided by PayPal, consisting of PayPal’s own payment methods and local payment methods from third-party providers. When paying via PayPal, credit card via PayPal, direct debit via PayPal, or, if offered, “Pay Later” via PayPal, we will share your payment data as part of the payment process with PayPal (Europe) S.a.r.l. et Cie, S.C.A., 22-24 Boulevard Royal, L-2449 Luxembourg (“PayPal”). The disclosure is made in accordance with Art. 6 Para. 1 lit. b GDPR and only to the extent necessary for payment processing. For payment methods such as credit card via PayPal, direct debit via PayPal, or, if offered, “Pay Later” via PayPal, PayPal reserves the right to conduct a credit check. For this purpose, your payment data may be disclosed to credit agencies based on PayPal’s legitimate interest in determining your creditworthiness in accordance with Art. 6 Para. 1 lit. f GDPR. PayPal uses the result of the credit check regarding the statistical probability of payment default for the purpose of deciding on the provision of the respective payment method. The credit report may include probability values (so-called score values). If score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. In the calculation of score values, address data, among other things, is taken into account. You can object to this processing of your data at any time by sending a message to PayPal. However, PayPal may still be entitled to process your personal data if this is necessary for the contractual processing of payments.

If you choose the PayPal payment method “Invoice,” your payment data will be initially transmitted to PayPal for the preparation of the payment, after which PayPal will forward it to Ratepay GmbH, Franklinstraße 28-29, 10587 Berlin (“Ratepay”) for payment processing. The legal basis is Art. 6 Para. 1 lit. b GDPR. In this case, RatePay, in its own name, conducts an identity and credit check to determine creditworthiness according to the principle mentioned above and discloses your payment data based on the legitimate interest in determining creditworthiness according to Art. 6 Para. 1 lit. f GDPR to credit agencies. A list of credit agencies that Ratepay can access can be found here: https://www.ratepay.com/legal-payment-creditagencies/

When using the payment method of a local third-party provider, your payment data will be initially transmitted to PayPal in accordance with Art. 6 Para. 1 lit. b GDPR for payment preparation. Depending on your selection of an available local payment method, PayPal will then transmit your payment data to the corresponding provider for payment processing according to Art. 6 Para. 1 lit. b GDPR:

Sofort (SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany)
iDeal (Currence Holding BV, Beethovenstraat 300, Amsterdam, Netherlands)
giropay (Paydirekt GmbH, Stephanstr. 14-16, 60313 Frankfurt am Main, Germany)
bancontact (Bancontact Payconiq Company, Rue d’Arlon 82, 1040 Brussels, Belgium)
blik (Polski Standard Płatności sp. z o.o., ul. Czerniakowska 87A, 00-718 Warsaw, Poland)
eps (PSA Payment Services Austria GmbH, Handelskai 92, Gate 2, 1200 Vienna, Austria)
MyBank (PRETA S.A.S, 40 Rue de Courcelles, F-75008 Paris, France)
Przelewy24 (PayPro SA, Kanclerska 15A, 60-326 Poznań, Poland)

For further data protection information, please refer to PayPal’s privacy policy: https://www.paypal.com/de/webapps/mpp/ua/privacy-full

– SOFORT This website offers one or more online payment methods from the following provider: SOFORT GmbH, Theresienhöhe 12, 80339 Munich, Germany. When choosing a payment method where you make a payment in advance (such as credit card payment), your payment data provided during the order process (including name, address, bank and card information, currency, and transaction number) is shared with the provider in accordance with Art. 6 Para. 1 lit. b GDPR. The disclosure of your data in this case is solely for the purpose of payment processing with the provider and only to the extent necessary.

– Stripe This website offers one or more online payment methods from the following provider: Stripe Payments Europe Ltd., 1 Grand Canal Street Lower, Grand Canal Dock, Dublin, Ireland. When choosing a payment method where you make a payment in advance (such as credit card payment), your payment data provided during the order process (including name, address, bank and card information, currency, and transaction number) is shared with the provider in accordance with Art. 6 Para. 1 lit. b GDPR. The disclosure of your data in this case is solely for the purpose of payment processing with the provider and only to the extent necessary.

When choosing a payment method where the provider makes a payment in advance (such as invoice or installment purchase or direct debit), you will also be prompted during the order process to provide certain personal data (first and last name, street, house number, postal code, city, date of birth, email address, phone number, if applicable, data on an alternative payment method).

To protect our legitimate interest in determining the creditworthiness of our customers in such cases, these data are transmitted by us to the provider in accordance with Art. 6 Para. 1 lit. f GDPR for the purpose of a credit check. The provider checks, based on the personal data you have provided as well as other data (such as shopping cart, invoice amount, order history, payment experiences), whether the selected payment option can be granted with regard to payment and/or default risks.

The credit report may include probability values (so-called score values). If score values are included in the result of the credit report, they are based on a scientifically recognized mathematical-statistical procedure. In the calculation of score values, address data, among other things, is taken into account. You can object to this processing of your data at any time by sending a message to us or to the provider. However, the provider may still be entitled to process your personal data if this is necessary for the contractual processing of payments.

Online Marketing YITH Woocommerce

We participate in the affiliate program of the following provider: Your Inspiration Solutions S.L.U., Calle Valentin Sanz 37, 38002, Santa Cruz de Tenerife, Spain. In this context, we have placed links on our website that lead to offers on the provider’s or third party’s websites (“partner sites”). To measure the success of an affiliate link, evaluate orders generated through such a link, and settle corresponding commission payments, the provider uses cookies and/or similar technologies, which are generally set on the partner sites and for which we are not responsible in terms of data protection. In this context, the provider regularly processes the IP address and possibly other device information. All the described processes, especially the reading or storing of information on the device you are using, only occur if you have given your express consent in accordance with Art. 6 Para. 1 lit. a GDPR. You can revoke your consent given at any time with effect for the future by using the cookie consent management options on the partner sites.

Web Analysis Services 10.1 Google (Universal) Analytics

This website uses Google (Universal) Analytics, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”), which enables an analysis of your use of our website. By default, when visiting the website, Google (Universal) Analytics sets cookies that are stored as small text snippets on your device and collect certain information. This information includes your IP address, which is, however, truncated by Google to exclude direct identifiability. The information is transmitted to Google servers and processed there. Transmissions to Google LLC in the USA are also possible. Google uses the information collected on our behalf to evaluate your use of the website, compile reports on website activities for us, and provide other services related to website usage and internet usage. The IP address transmitted and truncated by your browser within the scope of using Google (Universal) Analytics is not merged with other data from Google. The data collected during the use of Google (Universal) Analytics is stored for a period of two months and then deleted. All the processes described above, especially the setting of cookies on the device used, only occur if you have given us your explicit consent in accordance with Art. 6 Para. 1 lit. a GDPR. Without your consent, the use of Google (Universal) Analytics will be discontinued during your visit to the site. You can revoke your consent at any time for the future. To exercise your right of revocation, please disable this service via the “cookie consent tool” provided on the website.

We have entered into a data processing agreement with Google, ensuring the protection of data for our site visitors and prohibiting unauthorized disclosure to third parties. Additional legal information regarding Google (Universal) Analytics can be found at this link and this link.

Demographic Features: Google (Universal) Analytics utilizes the special feature “demographic features” to create statistics that provide insights into the age, gender, and interests of site visitors. This is achieved through the analysis of advertising and information from third parties. This allows for the identification of target audiences for marketing activities. However, the collected data cannot be attributed to any specific individual and is deleted after storage for a period of two months.

Google Signals: As an extension to Google (Universal) Analytics, Google Signals can be used on this website to generate cross-device reports. If you have enabled personalized ads and linked your devices to your Google account, Google, subject to your consent to use Google Analytics under Art. 6 Para. 1 lit. a DSGVO, can analyze your usage behavior across devices and create database models, including those related to cross-device conversions. We receive no personal data from Google, only statistics. If you wish to stop cross-device analysis, you can deactivate the “Personalized Advertising” feature in the settings of your Google account. Follow the instructions on this page. Additional information about Google Signals can be found here.

UserIDs: As an extension to Google (Universal) Analytics, the “UserIDs” function can be used on this website. If you have consented to the use of Google (Universal) Analytics under Art. 6 Para. 1 lit. a DSGVO, set up an account on this website, and log in with this account on different devices, your activities, including conversions, can be analyzed across devices.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, ensuring compliance with the European data protection level.

2 Google Analytics 4: This website uses Google Analytics 4, a web analytics service provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”), which enables an analysis of your use of our website.

By default, when visiting the website through Google Analytics 4, cookies are set, which are small pieces of text placed on your device and collect specific information. This information includes your IP address, which is, however, truncated by Google to exclude direct personal identification. The information is transferred to Google’s servers and processed there, including transmissions to Google LLC in the USA.

Google uses the collected information on our behalf to evaluate your use of the website, compile reports on website activities for us, and provide other services related to website usage and internet usage. The IP address transmitted by your browser within the scope of using Google Analytics 4 is not merged with other data from Google. The data collected during the use of Google Analytics 4 is stored for a period of two months and then deleted.

All the processing described above, particularly the setting of cookies on the used device, occurs only if you have given us your explicit consent under Art. 6 Para. 1 lit. a DSGVO.

Without your consent, the use of Google Analytics 4 will be discontinued during your visit to the site. You can revoke your consent at any time for the future. To exercise your right of withdrawal, please disable this service using the “Cookie Consent Tool” provided on the website.

We have entered into a data processing agreement with Google, ensuring the protection of data for our site visitors and prohibiting unauthorized disclosure to third parties. Further legal information regarding Google Analytics 4 can be found at this link and this link.

Demographic Features: Google Analytics 4 utilizes the special feature “demographic features” to create statistics that provide insights into the age, gender, and interests of site visitors. This is achieved through the analysis of advertising and information from third parties. This allows for the identification of target audiences for marketing activities. However, the collected data cannot be attributed to any specific individual and is deleted after storage for a period of two months.

Google Signals: As an extension to Google Analytics 4, Google Signals can be used on this website to generate cross-device reports. If you have enabled personalized ads and linked your devices to your Google account, Google, subject to your consent to use Google Analytics under Art. 6 Para. 1 lit. a DSGVO, can analyze your usage behavior across devices and create database models, including those related to cross-device conversions. We receive no personal data from Google, only statistics. If you wish to stop cross-device analysis, you can deactivate the “Personalized Advertising” feature in the settings of your Google account. Follow the instructions on this page. Additional information about Google Signals can be found here.

UserIDs: As an extension to Google Analytics 4, the “UserIDs” function can be used on this website. If you have consented to the use of Google Analytics 4 under Art. 6 Para. 1 lit. a DSGVO, set up an account on this website, and log in with this account on different devices, your activities, including conversions, can be analyzed across devices.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, ensuring compliance with the European data protection level.

Retargeting/Remarketing und Conversion-Tracking

1 Google Ads Conversion-Tracking: This website uses the online advertising program “Google Ads” and, within Google Ads, the Conversion Tracking of Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). We use Google Ads to draw attention to our attractive offers on external websites through advertising media (so-called Google Adwords). We can determine how successful individual advertising measures are in relation to the data of the advertising campaigns. The aim is to display advertising that is of interest to you, make our website more interesting for you, and achieve a fair calculation of the advertising costs incurred.

The conversion tracking cookie is set when a user clicks on an ad placed by Google. Cookies are small text files that are stored on your device. These cookies usually lose their validity after 30 days and are not used for personal identification. If the user visits certain pages of this website and the cookie has not yet expired, Google and we can recognize that the user clicked on the ad and was redirected to this page. Each Google Ads customer receives a different cookie, so cookies cannot be tracked across Google Ads customers’ websites. The information obtained using the conversion cookie is used to create conversion statistics for Google Ads customers who have opted for conversion tracking. Customers learn the total number of users who clicked on their ad and were redirected to a page with a conversion tracking tag. However, they do not receive information that personally identifies users. As part of the use of Google Ads, personal data may also be transmitted to the servers of Google LLC. in the USA.

Details about the processing initiated by Google Ads Conversion Tracking and Google’s handling of data from websites can be found here.

All the processing described above, particularly the setting of cookies to read information on the used device, is only carried out if you have given us your explicit consent under Art. 6 Para. 1 lit. a DSGVO. You can revoke your consent at any time with effect for the future by deactivating this service in the “Cookie Consent Tool” provided on the website.

You can also permanently object to the setting of cookies by Google Ads Conversion Tracking by downloading and installing the browser plug-in available at this link. Please note that certain functions of this website may not or only partially be used if you have deactivated the use of cookies.

Google’s privacy policy can be viewed here. For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, ensuring compliance with the European data protection level.

2 Google Marketing Platform: This website uses the online marketing tool Google Marketing Platform (“GMP”) provided by Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland.

GMP uses cookies to display relevant ads to users, improve campaign performance reports, or prevent a user from seeing the same ads multiple times. Via a cookie ID, Google captures which ads are displayed in which browser and can thus prevent them from being displayed multiple times. In addition, GMP can use cookie IDs to capture so-called conversions that are related to ad requests. This is the case, for example, when a user sees a GMP ad and later, when using the same browser, visits the advertiser’s website and makes a purchase. According to Google, GMP cookies do not contain personal information.

Due to the marketing tools used, your browser automatically establishes a direct connection with Google’s server.

We have no influence on the scope and further use of the data collected by Google through the use of this tool and therefore inform you to the best of our knowledge as follows: By integrating GMP, Google receives information that you have accessed the corresponding part of our website or clicked on an ad from us. If you are registered with a Google service, Google can associate the visit with your account. Even if you are not registered with Google or have not logged in, there is a possibility that the provider will learn your IP address and store it. In the context of using GMP, personal data may also be transmitted to the servers of Google LLC. in the USA.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, ensuring compliance with the European data protection level. The privacy policy of GMP by Google can be found here.

3 TikTok Pixel: This website uses the conversion tracking technology of the following provider: TikTok Technology Limited, 10 Earlsfort Terrace, Dublin, D02 T380, Ireland. If you have reached our website from an ad on the provider’s domain, the success of the ad can be tracked using cookies and/or similar technologies (tracking pixels, web beacons, pings, or HTTP requests).

For this purpose, certain device and browser information, including possibly your IP address, is read out via the tracking technology to capture and evaluate predefined user actions by us (e.g., completed transactions, leads, searches on the website, visits to product pages). This enables the creation of statistics about user behavior on our website after being redirected from an ad, which serves us to optimize our offering.

We have entered into a data processing agreement with the provider, ensuring the protection of data for our site visitors and prohibiting unauthorized disclosure to third parties.

Seitenfunktionalitäten

1 Facebook-Plugins: On our website, plugins of the social network from the following provider are used: Meta Platforms Ireland Ltd., 4 Grand Canal Square, Grand Canal Harbour, Dublin 2, Ireland. These plugins enable direct interactions with content on the social network.

To increase the protection of your data when visiting our website, the plugins are initially deactivated by means of a so-called “2-click” or “Shariff” solution on the page. This integration ensures that when you visit a page of our website that contains such plugins, no connection is made to the provider’s servers.

Only when you activate the plugins and thus give your consent to data transfer in accordance with Art. 6 Para. 1 lit. a DSGVO, does your browser establish a direct connection to the provider’s servers. Regardless of whether you are logged into an existing user profile, certain information about your device (including your IP address), your browser, and your page history is transmitted to the provider and may be processed there.

If you are logged into an existing user profile on the provider’s social network, information about interactions performed via the plugins may also be published there and displayed to your contacts.

You can revoke your consent at any time by deactivating the activated plugin by clicking on it again. However, the revocation has no effect on the data that has already been transferred to the provider.

Data may also be transferred to: Meta Platforms Inc., USA.

We have entered into a data processing agreement with the provider, ensuring the protection of data for our site visitors and prohibiting unauthorized disclosure to third parties. For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, ensuring compliance with the European data protection level.

2 Google Kundenrezensionen (formerly Google Certified Merchant Program): We collaborate with Google as part of the “Google Kundenrezensionen” program. The provider is Google Ireland Limited, Gordon House, 4 Barrow St, Dublin, D04 E5W5, Ireland (“Google”). This program gives us the opportunity to obtain customer reviews from users of our website. After making a purchase on our website, you will be asked if you would like to participate in an email survey by Google.

If you give your consent in accordance with Art. 6 Para. 1 lit. a DSGVO, we will transmit your email address to Google. You will receive an email from Google Kundenrezensionen asking you to rate the shopping experience on our website. The rating you give will then be summarized with our other reviews and displayed in our Google Kundenrezensionen logo and in our Merchant Center dashboard. Your review will also be used for Google Seller Ratings. In the context of the use of Google Kundenrezensionen, personal data may also be transmitted to the servers of Google LLC. in the USA.

You can revoke your consent at any time by sending a message to the data controller or to Google.

For data transfers to the USA, the provider has joined the EU-US Data Privacy Framework, ensuring compliance with the European data protection level.

Tools

Cookie-Consent-Tool: This website uses a “Cookie-Consent-Tool” to obtain effective user consent for cookies and cookie-based applications that require consent. The “Cookie-Consent-Tool” is displayed to users in the form of an interactive user interface when they visit the site, allowing them to give consent for certain cookies and/or cookie-based applications by checking the appropriate boxes. Through the use of the tool, all consent-required cookies/services are only loaded when the respective user gives the corresponding consent by checking the boxes. This ensures that such cookies are only set on the respective user’s device in case of granted consent.

The tool sets technically necessary cookies to store your cookie preferences. Personal user data is generally not processed in this context. If, in individual cases, personal data (such as IP address) is processed for the purpose of storing, assigning, or logging cookie settings, it is done in accordance with Art. 6 Para. 1 lit. f DSGVO based on our legitimate interest in a legally compliant, user-specific, and user-friendly consent management for cookies and, therefore, in a legally compliant design of our online presence.

Another legal basis for processing is Art. 6 Para. 1 lit. c DSGVO. As data controllers, we are legally obligated to make the use of technically unnecessary cookies dependent on the respective user’s consent.

If necessary, we have concluded a data processing agreement with the provider, ensuring the protection of data for our site visitors and prohibiting unauthorized disclosure to third parties. Further information about the operator and the settings of the Cookie-Consent-Tool can be found directly in the corresponding user interface on our website.

Rechte des Betroffenen (Rights of the Data Subject)

Betroffenenrechte (Data Subject Rights): The applicable data protection law grants you the following data subject rights regarding the processing of your personal data by the data controller:

Right to information according to Art. 15 DSGVO
Right to correction according to Art. 16 DSGVO
Right to deletion according to Art. 17 DSGVO
Right to limitation of processing according to Art. 18 DSGVO
Right to information according to Art. 19 DSGVO
Right to data portability according to Art. 20 DSGVO
Right to revoke granted consent according to Art. 7 Para. 3 DSGVO
Right to complain according to Art. 77 DSGVO

Right of Objection: If we process your personal data based on our overriding legitimate interest within the scope of a balancing of interests, you have the right to object to this processing at any time for reasons arising from your particular situation. If you exercise your right of objection, we will cease processing the data concerned. However, further processing is reserved if we can demonstrate compelling legitimate reasons for the processing that outweigh your interests, fundamental rights, and freedoms, or if the processing serves to assert, exercise, or defend legal claims.

If your personal data is processed by us to conduct direct advertising, you have the right to object at any time to the processing of personal data concerning you for the purpose of such advertising. You can exercise your objection as described above.

If you make use of your right of objection, we will stop processing the data concerned for direct advertising purposes.

Duration of Personal Data Storage: The duration of the storage of personal data is determined by the respective legal basis, the purpose of processing, and, if applicable, additionally by the respective statutory retention period (e.g., commercial and tax retention periods).

For the processing of personal data based on explicit consent according to Art. 6 Para. 1 lit. a DSGVO, the data concerned will be stored until you revoke your consent.

If there are legal retention periods for data processed within the framework of contractual or similar legal obligations based on Art. 6 Para. 1 lit. b DSGVO, this data will be routinely deleted after the retention periods expire, provided it is no longer necessary for the fulfillment of the contract or the initiation of a contract on our part and/or there is no longer a justified interest on our part in continuing to store it.

For the processing of personal data based on Art. 6 Para. 1 lit. f DSGVO, this data will be stored until you exercise your right of objection according to Art. 21 Para. 1 DSGVO, unless we can demonstrate compelling legitimate grounds for processing that outweigh your interests, rights, and freedoms, or the processing serves to assert, exercise, or defend legal claims.

For the processing of personal data for the purpose of direct advertising based on Art. 6 Para. 1 lit. f DSGVO, this data will be stored until you exercise your right of objection according to Art. 21 Para. 2 DSGVO.

Unless otherwise indicated in the specific processing situations in the other parts of this statement, stored personal data will otherwise be deleted when it is no longer necessary for the purposes for which it was collected or otherwise processed.

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